HOW TO START A FASHION BUSINESS
By Ify Ubah
The internet has been buzzing all weekend with pictures of outfits worn by celebrities at the recently held AMVCA 2020, most of the outfits worn on the Red Carpet,were designed by new designers ,letting us know that the fashion industry in Nigeria, is thriving.
Today,I’ll be sharing with you important questions to ask yourself if you are considering getting into the Fashion business.
- WHY? What is your vision,this question will always keep you focused,and guide you when you are making tough business decisions.
- HOW? How are you going to differentiate yourself? You need to separate yourself in what you make,it could be a special invention, incorporated in your clothes.
- What are you going to make? Think about what you have expertise on, what you are passionate about, what is needed in the market now.
- WHO? Who are you dressing? Celebrities, politicians,bankers etc,who is your customer,who inspires you? what gender male or female? Who are you going to hire to help you,is also an important question.
Where are you going to sell your products is also a big question,are you considering wholesale,direct to customer, online, figure out a supply chain that works for you.
When will you launch your business or collection, you have to bear in mind that as soon as you launch your brand, you can not take a season off, you must be consistent. You can launch your brand in a fashion event or exhibition.
I am sure you found the above tips helpful, let me know what you think.